The deal designates Betano as a regional supporter for Fifa in Europe, placing it in the third-tier supporter category behind ♨️ the Fifa partner and World Cup sponsor groups.
As well as gaining branding on backdrops during interviews with European teams, Betano ♨️ will also get a pitch side LED presence throughout the tournament.
Betano already has several soccer partnerships, including with Brazilian club ♨️ Fluminense, as well as Portuguese sides Benfica, Porto and Sporting Lisbon. The betting brand also joins Fine Hygienic Holding, YouTube ♨️ and Visit Las Vegas as a Fifa regional supporter.
“We are proud to be the first sports betting operator to partner ♨️ with Fifa on the world’s biggest football event,” said George Daskalakis, Kaizen Gaming’s co-founder and chief executive.
“This collaboration will bring ♨️ us one step closer to millions of football fans across the globe; our goal is to offer them a responsible ♨️ sports betting experience of the highest standards, that will increase their engagement with Fifa World Cup Qatar 2024.”
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