If you don't claim the offer at the time of your first deposit, you can do so at any time within 30 days of registering your account. Simply log in to your account, go to the Account menu, choose My Offers then click Claim Now for the relevant offer.

Collect Status Points in order to complete Loyalty Steps. Each completed Loyalty Step awards bet365 Coins which can be used in the Store. Status Points are accumulated at a rate of 10 for every 1 or 1 of attributed rake or tournament fees. All new players start at Bronze level.

Denise Coates CBE (born 26 September 1967) is a British billionaire businesswoman, the founder, majority shareholder and joint chief executive of online gambling company Bet365. As of July 2024, Forbes estimates Coates's net worth at $7.7 billion.

The company was founded in June 2000, by Andrew Black and Edward Wray.