Some users may believe that this functionality is legitimate, however, Friv Launcher is classed as an unwanted program and adware. After infiltrating systems without users' consent, Friv Launcher generates intrusive online advertisements and continually gathers information relating to users' web browsing activity.

Friv isn't a single website: It's a network of websites filled with hundreds of free games, including classic Flash-based games. These sites offer a massive collection of free casual games that are easy to play.