The company was founded in February 1972 in Tokyo, Japan, by Shin Kyuk-ho, a Korean entrepreneur. Its first franchises opened in Nihonbashi, Ueno and Yokohama in September of that year.

What's the Story? LOTERA LOCA (Crazy Lottery in English) is a game show based on a traditional Mexican game of chance. Hosted by Jaime Carnil, and joined by musician Sheila E., each episode features two contestants. They take turns choosing numbers on a screen that reveals a lotera card.

The classic Mexican game "La Loteria" is now more fun than ever, play with thousands of players around the world via online and have fun playing with friends in private rooms or with strangers in public rooms to kill time.

The game features a fun and colorful version of the classic Lotera game, which players can enjoy online.