bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

Bwin heavily invests in partnerships with European markets. It has sponsored multiple leagues and sports in the past, contributing to the brand's global expansion. Some of its biggest sponsorships include FC Union Berlin, Borussia Dortmund, Dynamo Dresden, and FC St. Pauli.

The term bet  can be used in a few different ways, but generally means "agreed" or "okay". For example, if someone says "Wanna grab lunch later?" and the other person responds "Bet", it means they agree to the plan. Bet" can also be used as a response to confirm that a statement is true.

The +  sign in front of a number  for example, +350  means that a bet has been placed on the underdog, and the three digits following that sign indicate the amount paid out if the bet wins and the bettor had wagered $100.