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" Pixbet has been a great partner since 2024 and now brings an even greater investment to Flamengo. This is 6️⃣ a very important contract. It makes our kit even more valuable and gives immense visibility to the partner, not only 6️⃣ with brand exposure on the uniforms but also on our digital channels. We are confident that the Nation, when thinking 6️⃣ about placing sports bets, will give even greater preference to Pixbet, " said Gustavo Oliveira, vice-president of Communication and Marketing 6️⃣ for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV, publications on the club's social media, which total more than 6️⃣ 57 million followers, according to the latest Digital Ranking of Brazilian Clubs by IBOPE Repucom, as well as brand exposure 6️⃣ on the football travel uniform and LED boards.
According to Tadeu Dantas, co-founder of Pixbet, " the partnership with Flamengo is 6️⃣ strategic because we are talking about the largest fan base in the world ." Tadeu emphasizes that " this is 6️⃣ an important asset both for visibility and for the engagement that a sponsorship of this magnitude ensures for Pixbet. "
Ernildo 6️⃣ Júnior, also co-founder of Pixbet, expresses great enthusiasm for the expansion of the relationship with Flamengo. According to Júnior, " 6️⃣ Pixbet was already an official partner of Flamengo, but the master quota ensures an even greater presence in sports media 6️⃣ and, furthermore, in the heart of the Rubro-Negra Nation. "
The new contract guarantees US$ 17 million annually to Mengão, totaling 6️⃣ US$ 34 million over two years. Flamengo's jersey is the most valuable in the country. Adding up all sponsorships, the 6️⃣ club profits US$ 42.6 million. The departure of SIL made little difference in the distance to Palmeiras, second with US$ 6️⃣ 35.4 million.
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